FDA bans flavored cigarettes, menthol next?

The Food and Drug Administration on Tuesday officially banned cigarettes with candy, fruit or clove flavors, its first action since taking over responsibility for regulating the tobacco industry.
The FDA said the ban is aimed at reducing the appeal for smoking for children and cutting smoking rates in the country.
Neither Winston-Salem-based Reynolds American Inc. nor Greensboro-based Lorillard Inc. — the Nos. 2 and 3 tobacco companies in the country, respectively — make cigarettes with those flavors.
But the FDA said it is also “examining options” for regulating menthol cigarettes, a key category for Lorillard. Its flagship Newport brand is the top selling menthol cigarette and second-largest selling overall cigarette in the country. According to Lorillard’s second-quarter results, released in July, Newport owned about a 35 percent share of the menthol market and 10 percent share of the overall cigarette market.
Both Reynolds and Lorillard have joined a lawsuit that seeks to block several provisions of the law, passed this spring, that gave the FDA authority to regulate tobacco.

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